Take note that ByteDance will allow marketers to focus on TikTok ads to consumers aged thirteen and earlier mentioned by using its promotion equipment, but these equipment only present viewers data for buyers aged 18 and over.
You’ll obtain our comprehensive Digital 2024: Hong Kong report within the embed beneath (Click this link if you can’t see that, or if you can’t alter the slides).
Even so the evident distortions that often seem in X’s inferred gender data might be thanks in large part to the higher quantity of “non-human” accounts that attribute in X’s active person data (e.
Nonetheless, remember to Take note the figures published in X’s scheduling tools appear to be liable to considerable fluctuation – even above shorter amounts of time – and these anomalies may well impact the dependability and representativeness of this alteration data.
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The volume of social media customers in Hong Kong Firstly of 2024 was comparable to 86.2 percent of the full population, nevertheless it’s imperative that you worry that social networking customers may not symbolize one of a kind folks (see our comprehensive notes on data to find out why).
Even so, Be aware that LinkedIn’s promotion tools publish audience get to data depending on overall registered associates, as an alternative to the month to month Energetic consumers that kind The premise with the advertisement arrive at figures released by most other social media marketing platforms.
Nevertheless, it’s vital that you stress that these promoting arrive at figures usually are not the same as month to month active person figures, and there may be significant dissimilarities concerning the scale of X’s advertisement viewers and its total Lively consumer base.
You’ll also come across the whole Digital 2024 report for Hong Kong within the “full report” section beneath, but we’ll commence by looking with the vital headline quantities for Hong Kong this yr.
Nevertheless, it’s crucial to strain that these advertising get to figures don't depict every month Lively person figures, and there may be meaningful variances among the dimensions of Snapchat’s ad viewers and its full Energetic person foundation.
▶ Seeking much more Instagram stats? Click the keluaran data hk link to examine our in-depth Instagram data for every place on the earth.
The organization’s often revised figures counsel that Instagram’s advertisement access in Hong Kong was akin to forty nine.four % of the overall population At the beginning with the year.
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Nevertheless, it’s important to anxiety that these promoting reach figures are certainly not the same as the month-to-month Energetic end users figures that Meta reports in its investor earnings bulletins, and so they really should not be interpreted as such.